Entourage retail solutions enhance shopping experiences, communicate value propositions and amplify brand value messaging, driving increased sales through customer engagement at the path to purchase.
We power any digital display with an easy to use web-based interface that brings content and advertising messaging to life with flexibility and precision.
Scalability and flexibility is standard. Entourage's capabilities extend far beyond the status quo by providing the most dynamically advanced technology and sophisticated management tools the industry has to offer.
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General Features
- Dashboard view of entire network with an intelligent user interface for end-to-end network monitoring
- Work flow based toolset so you can fully manage the deployment of your network from location contract to installation and advertising sales
- Digital allocation on a macro or micro level so you can send content to one screen or 10,000 screens with the same amount of effort
- Dynamic push/pull system allows you to deliver large file and movie formats
- Generate reports at any time based on campaign criteria or set up automatic reporting systems (coming Q1 2010)
- What's playing now feature enables you to see what exactly is playing on every unique sign in your network
- Dynamic RSS delivery of content: text, picture, and video capable
- Multiple organization and filtering levels for data enables you to identify unique displays in your network by company, venue, city, state, DMA, campaign type, advertisement and more
- Interactive plug-in applications that will organize insertion orders, requests, and proposals
Brand Manager
- Easily upload and manage brand assets to customize individual screen appearance
- Customize RSS and Ad/Content Panel colors to align with brand standards and individual screen needs
Campaign Manager
- Plan, schedule, quote and launch campaigns with a robust yet simple to use tool
- Linear and non-linear workflow allows for complete campaign development freedom
- Over 180 filtering parameters provide finite control over screen availability/selection and ad targeting
- Live update based on filter selections provides an immediate view of how filtering selections affect scheduling and price
- Quick access to saved campaigns, campaign profiles and creative assets
- Interactive map gives a bird’s eye view of selected screens and options for individually selecting and deselecting locations
Content Bin Management System
- Control content as easily as paid advertisements
- Content meta tagging tells the software which content is most appropriate and relevant based on individual location parameters (estimated Q3 2010)
- Add/Edit/Delete content segments, channels and verticals easily
- Seamlessly integrate content strategies based on target audiences and apply changes throughout network
- Intuitively connects with Entourage Media Network software to automatically populate playlists based on Bin rules
Support Ticket Generation and Monitoring
- Support tickets help identify network and screen challenges
- Monitor corrective processes to ensure maximum uptime
- Quickly communicate with Tech Support personnel on reported issues
- Automatic e-mail notifications to desired recipients to alert of any issues
Flexible Screen Segmentation and Design
- Design your screens to look the way you want them to, not the way the software limits you to
- Select from 16:9 or 4:3 video formats and customize banner ad placements and sizes
- Combine with Brand Manager to create compelling branded screens with rich, engaging content panels
- Automatic Canvas builder wizard to create your own screen as needed (coming soon)
To find out more about how Entourage Digital Destination Software can make your network more intelligent, contact us today!