The term Digital Destinations was first coined by Steve Roberts, D.A.T's visionary Founder and CEO, who simply wanted to create a solution so versatile, with technology so robust that it can transform, harmonize, and distribute advertising content to any digital endpoint with seamless precision. He also wanted advertisers and media planners to take part in building this platform. This is the foundation of D.A.T.'s vision, because we are intent on changing the way advertisers communicate to their audiences, the way brands plan and buy media, the way marketers micro-target individuals, and the way technology innovates business.

  • The largest and smartest digital destination network in the world
  • A single platform of multiple networks, venues, and screens
  • Creates a virtual universe of digital networks
  • The largest sports and entertainment network in the world
  • The largest health and medical office network
  • The largest commuter digital network
  • The largest fitness network
  • The smartest targeting engine for digital destination advertising in the world

Digital Out-of-Home is growing at an astonishing velocity, but advertisers refuse to spend ad budgets on media vehicles that don’t prove efficient and measureable, even if the platform has a footprint that steps far and wide. Precision still proves most valuable to major advertisers.

There is a significant need for a versatile advertising solution that provides innovative audience profiling tools, dynamic multimedia content transformation, and an ability to measure ROI.

Entourage is a web-based application that enhances the Digital Out-of-Home Universe by empowering advertisers to fully engage their audience through the fragmented landscape of DOOH, allowing them to reach their target market with captivating precision.

Entourage is versatile because each capability is extremely powerful. But the complete solution is far greater than the sum of its parts. Entourage has performance capabilities unmatched in the DOOH space, with advanced audience profiling, campaign management, and content transformation applications.

  • Demographic Profiling
  • Campaign Planning, Buying, and Measurement
  • Digital Asset Classification and Transformation
  • Media Optimization

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